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JBS

Effie & Webby-Winning Creative Director | 3 daughters | 2 Doodles | Vans® Enthusiast

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Ford built equity with the Rocket League community not only by sponsoring one of their biggest e-sports events, THE RLCS WINTER MAJORS, but through in-game integrations and storytelling of the Ford Rocket League F-150.

Winter Majors.png

During this event, they ran 4 commercial pods announcing the existence of the new F-150 RLE. Something we knew the community has been wanting—an in-game pickup truck.

Ford held an amateur event, as part of the RLCS Winter Major event, where a panel of credible judges rated the best tricks.

The winner won a real-life F-150.

Without media budget at the start, we were able to get positive earned coverage in places and with people where Ford isn’t normally present.

This was a monster assignment working with many partners. D20, Psyonix, Pretty Bird / Venture Land, VLMYR, GTB, Hill+Knowlton, Mindshare, Maker House.

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Ford built equity with the Rocket League community not only by sponsoring one of their biggest e-sports events, THE RLCS WINTER MAJORS, but through in-game integrations and storytelling of the Ford Rocket League F-150.

Winter Majors.png

During this event, they ran 4 commercial pods announcing the existence of the new F-150 RLE. Something we knew the community has been wanting—an in-game pickup truck.

Upon downloading the truck from the Rocket League Store, players are able to customize their ride with over a billion combinations (seriously).

Creators on youtube even started making their own content with the truck. They’d show-off their “builds” and even “tech talked” how it handled in game.

Ford held an amateur event, as part of the RLCS Winter Major event, where a panel of credible judges rated the best tricks.

The winner won a real-life F-150.

Without media budget at the start, we were able to get positive earned coverage in places and with people where Ford isn’t normally present.

This was a monster assignment working with many partners. D20, Psyonix, Pretty Bird / Venture Land, VLMYR, GTB, Hill+Knowlton, Mindshare, Maker House.

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